Streaming Content Management and User Experience

Klett Sprachen is a leading provider of language learning materials and part of the Klett Group, one of Europe’s largest educational media companies. The publisher offers textbooks, digital solutions, and supplementary resources for language instruction. A key focus is on German as a Foreign Language (DaF) and German as a Second Language (DaZ). With practical learning concepts, Klett Sprachen supports teachers and learners worldwide.

Challenge

^{Transforming a Complex Content Library into a Modern, User-Centric Learning Portal}

Klett Sprachen needed to revamp its DaF-Portal (German as a Foreign Language) to improve the accessibility and discoverability of its extensive catalog of over 10.000 teaching materials. The challenge was to create a modern, user-friendly platform that would allow for better organization of content, provide efficient download management through a subscription model, and offer additional resources like events and a job board, all while enhancing the overall user experience.

Thanks to the relaunch based on PIM.RED, the organisation and findability of the extensive teaching materials has been significantly improved. The new derdieDaF portal enables teachers to find, manage and download content easily and intuitively. Additional functions such as the subscription model and the job exchange increase the attractiveness for our users. The clear, modern aesthetics round off the user experience.

Grit Wallbaum & Kirsten Küpers - derdieDaF portal (Marketing)

Solution

^{A Smarter Way to Discover, Manage, and Engage with Teaching Resources}

PIM.RED was implemented to manage and categorize the vast collection of teaching materials, ensuring easy discovery and navigation. The platform was designed with a modern, user-friendly interface, where users can organize their preferred downloads into custom folder structures for more efficient management. The introduction of a subscription model further improved the user experience, offering personalized content access. Additionally, the platform now features a job board and events to further engage users in the German language teaching community.

Result

^{An Enhanced Digital Hub for German Language Educators and Learners}

With PIM.RED at its core, the enhanced DaF-Portal now offers a more efficient and enjoyable experience for users. The comprehensive categorization of teaching materials and customizable download organization have made it easier for users to find and manage resources. The addition of a subscription model, job board, and events has enriched the platform, creating a more engaging environment for German language learners and educators. The result is a modern, streamlined portal that meets the needs of its audience.

Whether marketing, sales, production or technical units, PIM.RED is used daily in almost all of our departments and makes our work easier. With PIM.RED, we can offer relevant information, suitable products and appropriate teaching materials & services for our specialist target groups on our websites. PIM.RED's modular system offers numerous options for utilising synergies between the websites and is intuitive to use.

Frauke Schaeffer - Ernst Klett Sprachen (Head of Pim Red & Websites)